The Year of the Blog

Are you one of those people who wakes up every morning and “reads” your smart phone as though it were the newspaper? I am! I check each email inbox, then move on to my news feeds. If it’s a good day, I can spend at least half an hour browsing the day’s top stories over a cup of coffee. Something I read today caught my eye…

Somewhere in my Twitter feed this morning was a business article stating how 2012 was the year of Twitter. According to the author, last year Twitter ruled the social media scene.

I’m going to go out on a limb and say 2013 is going to be the year of the blog. Just in the past couple of weeks, I’ve read at least a dozen articles and blogs about content marketing. This morning my Sunday newsletter from business genius Chris Brogan was all about how to create content that interests your customers and makes them feel like they are a part of something–like they belong.

In my experience, creating content is the hardest part of blogging. Setting up a blog is fun and exciting, linking the blog to social media accounts is satisfying, but there’s something about sitting down and staring at a blank screen that sucks the inspiration right out of me.

If I’m right and content will be king in 2013, then small business owners who want to stay on the path to sustainable growth must understand the importance of blogging. My advice? Take a cue from Twitter’s success and make your blog more like a conversation. Keep it light rather than formal. Ask questions. And at least some of the time, share content about topics you truly love. If you’re passionate about what you’re writing, chances are you’ll strike a nerve with someone else who shares the same interest.

Are you one of those people who shares online content when you find it truly engaging or entertaining? I am, and if my social media feeds are any indication, most of us are. I believe this year, the most successful small business owners will be the ones who create content that compels their audience to join the conversation. So what are you waiting for?